update
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ux, ops
Operational Update: Start Here Router Revision
Start Here was tuned for humans: clearer routes, fewer dead ends, better first-step CTAs.
What changed: The Start Here route was revised to reduce hesitation and improve clarity.
The goal is simple:
- a tired human should know where to go in under 10 seconds
- routing should work without inside knowledge
- every path should have an obvious next step
Why it matters: If routing is unclear, visitors bounce. Clean conversion UX is not a marketing trick — it’s respect for attention.
Next steps:
- Keep Start Here as the “human-friendly control panel.”
- Periodically audit routes when new ventures or pages are added.